Retail · Fenwick Audio
How Fenwick Audio boosted retail sales with ReviewMeter's Review Booster
Launching a new headphone range with zero reviews is a conversion killer. Fenwick seeded 340 verified tester reviews before launch day and beat its forecast by 41%.
“Nobody buys £249 headphones with no reviews. Review Booster meant our launch page had 340 honest opinions on day one.”
The challenge
Every new Fenwick product launched with an empty review section, and product pages without reviews converted at a third of the rate of established lines.
The solution
Review Booster sent pre-release units to 400 members of ReviewMeter's trusted tester community. Testers are verified, unpaid and free to be critical; 340 published reviews with a 4.6 average.
The result
Launch-week sales beat forecast by 41%, and the product page now converts in line with Fenwick's best-selling lines.
340
verified reviews at launch
4.6
average tester rating
+41%
launch sales vs forecast
Published 12 Dec 2025
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