Finance & Insurance · Kestrel Insurance
How Kestrel Insurance built a 33% review response rate
Kestrel moved from a generic survey tool to invitation-only reviews and saw response rates climb from 4% to 33% while earning Google Seller Ratings in under three months.
“Insurance is a trust business. Verified reviews on our quote pages did more for conversion than any campaign we ran last year.”
The challenge
Kestrel's survey tool produced a 4% response rate and the results could not be displayed publicly or fed to Google. The marketing team wanted a trust signal on quote pages that compliance would approve.
The solution
ReviewMeter invitations are sent automatically 48 hours after a policy is issued, with a reminder at day five. Service reviews are displayed via the Slide Out widget on quote pages and feed Google Seller Ratings.
The result
The response rate reached 33% within eight weeks. Google stars appeared on search ads in month three, lifting click-through by 17% and quote-to-policy conversion by 9%.
33%
response rate, up from 4%
+17%
search ad click-through
+9%
quote-to-policy conversion
Published 22 Jun 2026
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